Apr 11
21
There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with “location based services.” Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance..
Link:
AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”